22 February, 2023

Building a digital business on legacy applications

22 February, 2023

Building a digital business on legacy applications

Building a digital business on legacy applications

Key results

  • Identified 100+ use cases for automation which are currently being reviewed by the client
  • Estimated £2+ million savings with the use of AI across core business processes
  • Delivered 250+ cross-regional prototyped screens and met set deadlines
  • Proposed a transformation approach which recommends putting authority with the business for all digital and not IT


With up to 84% of digital transformation projects failing (Forbes 2021), it seems the road to digital innovation is paved with obstacles – and systems interoperability is one of the main reasons digital transformation programmes simply don’t work out. Legacy systems that are unable to make use of information or exchange it with other systems within the business can be a huge blocker to becoming a digital-first organisation set for commercial growth and success.

So we weren’t surprised when a global marketing services organisation called on us to support them with a significant and competitive tender with one of their major clients. On the back of a period of accelerated growth, and in order to secure the project, the marketing specialist needed to demonstrate an innovative and modern technology offering amongst their digital architecture.

How we helped

With 30 years’ experience supporting, integrating, and modernising bespoke legacy systems for clients all over the world, Davies was eager to help make the complex task of legacy system integration simple.

We worked closely with the marketing services business to completely reimagine their technology offering while still incorporating their current legacy systems where possible. We delivered all the components needed to demonstrate a phased modernisation of their SaaS products, and also evaluated their current operating model to demonstrate how their legacy systems could be augmented with the use of AI and clever integration techniques.


  • Through collaboration, we were able to reimagine the client’s strategy without high costs
  • Increased client engagement
  • The client now has a phased modernisation strategy which will unlock value quickly
  • The transformation is business-owned rather than IT-led


Our legacy systems consultants make your existing systems work effectively so you don’t have to replace legacy code just yet. Stop old legacy applications from limiting your company’s growth – get in touch with us here.
"We engaged Davies through their Innovation team to support us with a competitive tender with our major clients. Davies has inspired our approach to transformation and has helped us identify our competitive edge with technology through iterative design-led conceptualisation of innovation. They understood our business quickly and their methodology identified some market leading concepts for our business. This is a model we will be taking forward for future programmes." Director Top 10 UK insurer
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